A Look into the CBA


Jiàoliàn [Coach] is a feature length documentary about 27 year-old Norman de Silva, who overnight was given the head coaching job of the Chinese Basketball Association’s (CBA) Foshan Long Lions. Although basketball has been in China for over a hundred years, their professional league is still very young. In an effort to make the CBA games more exciting and to enhance the training and development of local players, the CBA allows each team to contract up to two American players and an American coach. For Norman, China is an opportunity at the job he's always wanted, but as he delves deeper into the lives of his players he sees kids that have been put through exhausting and mundane drills for years to become model athletes. In order to win, Norman has to help his players fall in love with basketball again. Jiàoliàn [Coach] is a rare time-capsule of what it means to play basketball in China at a time when age-old Eastern practices are clashing with new Western methods.


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Esteban Argüello– Producer & Director

Originally from Argentina, Esteban Argüello is a filmmaker and editor. His films include Jiàoliàn [Coach] (2014), “Todavía Trabajando” (2013, winner of best documentary short at AUFF ‘13), “The Girl with the Tuba” (2012), “The Precision of Paul” (2011), and “Margaret’s Son” (2008). In 2009, he was awarded Film Independent’s Project:Involve Fellowship. He is a graduate of the University of Massachusetts. 

Xuan Jiang – Producer

Xuan Jiang graduated from the Beijing Broadcasting Institute (2001) and began television production work at News Corporation China.  In 2004, Jiang entered the MFA program for Film Directing at California Institute of the Arts. Her thesis film, “August 15th“ (Ba Yue Shi Wu), went on to win Honorable Mention at the 2008 Sundance Film Festival, Best Short Film award in Newport International Film Festival, Official Selection of the 2008 Cannes Cinéfoundation, among many others. Jiang’s interest in filmmaking grew out of her desire to explore stories and emotions she experienced while growing up in Beijing during a transformative post-cultural revolution era in China.  



Giulia Caruso - Associate Producer

Born in Italy, Giulia is now based in Los Angeles, where she is a partner in the independent production company Nonetheless Productions. With Nonetheless, she produces a variety of content from commercials and web series to feature films – both as a line producer and a creative producer. Her work as producer has screened internationally at festivals such as Sundance, SXSW, Outfest, Tampere, BAFICI and she has worked with client such as MTV and Intel. Giulia is currently producing Sundance Screenwriting Lab and FIND Labs project SPA NIGHT, directed by Andrew Ahn, as well as Ian Samuels’ debut feature and Norbert Shieh’s hybrid doc PRESERVES – recipient of a Creative Capital Grant. Giulia’s first feature as a director screened at BAFICI 2014 and her latest short was executive produced by James Franco as part of the feature film HOLYLAND (in post-production). Giulia holds an MFA in Film Directing from Calarts and in 2013 was selected for the Berlinale Talent Campus as writer/director.



Roy Bemelmans - Composer

Dutch composer Roy Bemelmans writes music that seems to lend itself perfectly to supporting images. After graduating with distinction from the UCLA Film Scoring Program, one of the top programs in its field, Bemelmans starts working as an assistant to composer Andrea Morricone, son of Ennio Morricone, while scoring several short films. In the summer of 2012 Bemelmans is selected by ASCAP to participate in their illustrious Film Scoring Workshop, conducting a recording of his music with a 61-piece orchestra at 20th Century Fox. Later that year Bemelmans wrote the music for the American indie feature The Boarder and the documentary The Loving Heart. In early 2013 he wass invited to attend the Berlinale Talent Campus at the 63rd Berlin International Film Festival.

Miranda Yousef - Editor

Miranda Yousef is a feature documentary editor with credits on films that have played Sundance, Tribeca, PBS and HBO.  Recent credits include: Jessica Yu’s 2014 film “MISCONCEPTION”; “INEQUALITY FOR ALL” (as Co-Editor), which played the 2013 Sundance Film Festival, where it won a Special Jury Prize and was acquired by the Weinstein Company for theatrical distribution; “BURN,” which won the Audience Award at the 2012 Tribeca Film Festival; and “TROUBADOURS,” which premiered at the 2011 Sundance Film Festival, played on PBS’s “American Masters,” and was nominated for an Emmy award.  Other projects have included Academy Award nominee Kirby Dick’s 2009 release “OUTRAGE,” 2008 IDA Audience Award winner “FOOD FIGHT,” and 2008 Sundance Film Festival favorite “I.O.U.S.A.” 

Scott Grossman - Graphics

Scott Grossman is a multidisciplinary Art Director, Designer, and Illustrator that specializes in unique visual solutions for film, television and new media with  a strong emphasis on design and typography.

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